BCM. Maturity Assessment Marketing – including the Fan Principle

Keep an overview in the marketing jungle!

Today, more than ever, a customer-centric, needs-oriented and personalized customer approach in marketing is a differentiating competitive factor. But with the flood of terms, topics and developments such as customer data platform (CDP), data management platform (DMP), event-triggered marketing, campaign management, MarTech stack, etc., do you lack the focus on what is actually important for your company and which dimensions are less relevant?

With our BCM. Maturity Assessment Marketing, we support you in taking a holistic view to evaluate the essential dimensions of your marketing and sharpen your marketing focus. Together with you, we derive a target picture for your marketing organization and prioritize the important topics via a strategic roadmap.

Your special advantage: After just one workshop lasting several hours (digital execution possible), we tell you how you are positioned in the eight important maturity dimensions – and which topics you should prioritize.

8 Key Dimensions within Marketing

Is your marketing customer-centric and demand-oriented? This can only be achieved through a coherent interplay of the various dimensions of marketing.

Where does your company stand in relation to the eight marketing dimensions?

Marketing Strategy

Customer Orientation

Digital Marketing, Trends & Innovations

Marketing Planning & Processes

Data Management

Marketing Analytics & Performance

Marketing Campaigns & Automation

Marketing IT Ecosystem

Your added value and benefit:

Our BCM. Maturity Assessment Marketing leads to economic quick wins and to the sustainable optimization of your marketing

Cost Reduction
… through optimized use of marketing budgets

… by focusing marketing measures on the right target group

Increased revenue
… through higher relevance and customer-centricity of marketing activities

… through increased performance of marketing measures through the use of marketing analytics

Increasing efficiency
… through lean end-to-end marketing processes and marketing automation

… through the marketing IT ecosystem that’s right for your business

Our BCM. Maturity Assessment Marketing helps you to determine the position for your current marketing and in the future direction to realize the added values and benefits!

Your way to sustainable success

Workshop being conducted over 4 to 8 of hours in a face-to-face or virtual way
Target group: Your relevant stakeholders from Management, Marketing, IT, Process Management, Market Research, Data Management,…
Content
– Assessment of your current and target maturity level in marketing-
– Performance of a gap analysis along the 8 marketing dimensions-
– Derivation of concrete measures and recommendations for action-
– Development of a strategic roadmap for further action

Start now

Our offer for you!

Version
Maturity.Check L

Review of records and documentation
Preparatory interviews with 5 internal core stakeholders
Maturity.Assessment Workshop
Presentation of results and documentation of results with gap analysis & roadmap
Calculation of the business case "Return on Ignorance" (ROIG)

Version
Maturity.Check M

Review of records and documentation
Preparatory interviews with 5 internal core stakeholders
Maturity.Assessment Workshop
Presentation of results and documentation of results with gap analysis & roadmap

Version
Maturity.Check S