Best Customer Experience: Customer Journey
Against the backdrop of an increasingly complex communications landscape, are you facing the challenge of offering your customers a consistent customer journey and attractively designed channels?
The first question in this context is: “what does your relevant customer target group look like?”. To this end, we offer you support in developing suitable customer segmentation and defining B2B and B2C buyer personas. This helps significantly to give your customers and target groups a “face” and make them as tangible as possible. Continuous customer journeys can then be developed for the defined buyer personas, which can be differentiated in various use cases according to customer types, product types and service occasions. First, the actual customer journeys can be documented with the respective offline and online contact points and the resulting positive or negative customer experience at the contact points can be recorded. Based on the as-is analysis, the optimized target customer journeys are then defined.
Your added value and benefit of our offering Customer Journey:
Other relevant components from our service portfolio in this context: