Best Customer Analytics & Insights: Customer Loyalty
Would you like to sustainably increase the loyalty of your customers and set up a suitable loyalty program based on customer insights or improve your complaint management?
We support you in the topic area of customer loyalty with the data-supported conception and further development of a loyalty program tailored to your customers. This can include, for example, statistical analyses and models to create a needs-based customer segmentation, affinity models for cross/upselling according to customer needs and preferences, and (micro-)geographic analyses and segmentations. Complaint management can also be an important driver of customer loyalty if it succeeds in triggering corresponding complaint satisfaction among complainants. This depends, among other things, on the complaint outcome, the accessibility and interaction quality of the complaint processes, and the speed of response to the complaint. In addition, the systematic analysis of complaint causes provides valuable insights and optimization potential for permanent quality assurance and improvement in your customer management. We would be happy to support you in the area of customer loyalty with the implementation of workshops, the technical conception and the relevant customer analytics components in order to work out the valuable customer insights for a loyalty program that is suitable for you.
Your added value and benefit from our Customer Loyalty offering:
Other relevant components from our service portfolio in this context: