Campaign Management

Best Customer Interaction: Campaign Management

Do you want to interact with your customers in a targeted and needs-based manner throughout the entire customer journey?

In campaign management, we support you in targeted customer interaction, which is the foundation for satisfied and loyal customers. The starting point can be a potential analysis for your campaign management, in which we use well-founded analysis criteria to analyze your status quo in campaign management and, based on this, derive recommendations for action and optimization criteria. Further strategic-conceptual building blocks include the development of a campaign strategy along the customer journey and the design of appropriate campaign and mailing routes. We also advise you on the creation of DSGVO-compliant data concepts in address management. After defining the requirements, we support you in evaluating and selecting a suitable campaign management/dispatch system, which we also implement and connect to the existing third-party systems. In operational campaign management, we support you with automation through trigger-based mailing routes and cover the entire campaign cycle (design & creation, campaign analysis, selection, programming, testing, mailing as well as reporting & success control and optimization).

Your added value and benefit of our Campaign Management offering:

  • You consistently align your customer interaction with the customer and interact with your customers in a targeted and needs-oriented manner throughout the entire customer journey – this contributes decisively to satisfied and loyal customers and, on the other hand, helps you to use your marketing budgets efficiently and in a targeted manner.
  • By designing and implementing DSGVO-compliant data concepts in address management and campaign management, you are on the safe side when it comes to obtaining and managing unambiguous consent for customer interaction in accordance with the EU General Data Protection Regulation.
  • In operational campaign management, you can benefit from services across the entire campaign cycle from a single source – this reduces the need for coordination, speeds up processes and helps you focus on your customers.

Other relevant components from our service portfolio in this context: