Best CRM Tools & Technology: FanScan®

Do you want to continuously gain, report, track and analyze meaningful insights into the quality of your customers’ relationships?

With FanScan® you get a unique digital tool for measuring emotional customer relationships in real time. It allows you to easily and efficiently measure and increase the emotional connection and relationship quality of your customers according to the „Fan-Principle – instead of just managing customer satisfaction. The tool helps you focus on what’s important – increasing relationship quality and meeting key customer needs. Data collection, analysis and visualization are fast and efficient. The approach is based on the scientifically founded fan principle and uses only seven questions derived from fan research to provide meaningful answers about the relationship quality of your customers. FanScan® is available as a stand-alone solution with data export option and real-time dashboard or as a combined solution with integration into your CRM system.

Your added value and benefits of our FanScan® offering:

  • With FanScan® you have a unique digital tool to better understand your customers and identify the appropriate customer types (fans, sympathizers, mercenaries, captives and opponents)
  • You benefit from user-friendly operation and an interactive dashboard that allows you to analyze your survey data in real time and without media breaks
  • The tool enables you to implement the fan principle in your company in an agile manner and helps you to increase efficiency in setup and reporting – in doing so, the tool is based on the scientifically established „Fan-Principle” that has been proven over many years


Other relevant components from our service portfolio in this context: