Fan Principle

Best Customer Analytics & Insights: Fan Principle

Would you like to have clarity about the satisfaction and emotional bonds of your customers and draw the right conclusions and recommendations for action for your customer management?

With our scientifically based „Fan-Principle“, we provide you with a holistic management control system for your company that helps you to analyze and optimize your customer relationships and thereby increase your economic success. Today, customer satisfaction as the only indicator and control variable does not go far enough, because even highly satisfied customers increasingly behave disloyally. We use the fan indicator to determine the emotional bonding of your customers and can then use the values for customer satisfaction and emotional attachment to segment them into five customer types within the fan portfolio (fans, sympathizers, mercenaries, captives and opponents). On this basis, we provide you with recommendations for action in customer management and help you to focus on your strengths, make optimal use of your resources and successfully manage your organization. We are happy to support you in implementing the „Fan Principle“ as a strategic and operational management tool as well as in deriving and implementing recommendations for action based on it.

Your added value and benefit of our unique „Fan Principle“ offering:

  • You benefit from a holistic management control system that helps you analyze and optimize your customer relationships and thereby increase your economic success.

  • By gaining clarity about the satisfaction and emotional attachment of your customer target groups, you can focus on your strengths and thus satisfy the central needs of your customer target groups and increase their loyalty through this, instead of trying to increase customer satisfaction alone through ever more performance and greater effort in customer management. This helps you to use your resources optimally and to manage your organization successfully.
  • You gain insights into the strengths and weaknesses of your company from the point of view of your central target groups and support in the planning and implementation of target group-specific marketing, communication and sales measures.

Other relevant components from our service portfolio in this context:

We are looking forward to your inquiry!

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