Best Customer Analytics & Insights: Fan Principle
Would you like to have clarity about the satisfaction and emotional bonds of your customers and draw the right conclusions and recommendations for action for your customer management?
With our scientifically based „Fan-Principle“, we provide you with a holistic management control system for your company that helps you to analyze and optimize your customer relationships and thereby increase your economic success. Today, customer satisfaction as the only indicator and control variable does not go far enough, because even highly satisfied customers increasingly behave disloyally. We use the fan indicator to determine the emotional bonding of your customers and can then use the values for customer satisfaction and emotional attachment to segment them into five customer types within the fan portfolio (fans, sympathizers, mercenaries, captives and opponents). On this basis, we provide you with recommendations for action in customer management and help you to focus on your strengths, make optimal use of your resources and successfully manage your organization. We are happy to support you in implementing the „Fan Principle“ as a strategic and operational management tool as well as in deriving and implementing recommendations for action based on it.
Your added value and benefit of our unique „Fan Principle“ offering:
Other relevant components from our service portfolio in this context: