E-Mail & Dialogue Marketing

Best Customer Interaction: E-Mail & Dialogue Marketing

Do you want to address your customers individually and target group-specifically in marketing in order to build up the best customer relationships through intelligent dialogue programs?

We are happy to support you in all aspects of e-mail & dialogue marketing. After an analysis of the current situation, we define your relevant target groups and develop a dialog strategy. Based on this, we develop e.g. multi-level channel-specific dialogue programs or customer life cycle dialogue programs with you and design campaigns tailored to these. Furthermore, we help you create and maintain the relevant data basis in data & address management. In the operational execution of e-mail & dialogue campaigns, we support you with campaign design, campaign management and campaign success measurement. On the technical level, we help you design, implement, and operate the technology solutions for your customized dialogue and loyalty programs (e.g., customer portals, marketing campaign websites, email delivery systems, and app solutions).

Your added value and benefit from our E-Mail & Dialogue Marketing offering:

  • Foster long-term relationships with your customers with higher customer loyalty and increased sales and revenue through dialogue marketing that engages your customers with relevant messages through intelligent dialogue programs.

  • We relieve you in the operative campaign management of e-mail & dialogue campaigns and offer you support from a single source throughout the entire campaign cycle – in doing so, we also place particular focus on measuring success with the calculation of ROI and the identification of optimization approaches for future campaigns.
  • Combine the capabilities of web portals, omni-channel dialogue programs, and customer feedback collection (e.g., via phone and online surveys) to create a dialogue program tailored for your customers.

Other relevant components from our service portfolio in this context: