Best Customer Strategy: CRM Maturity Assessment
Do you need a positioning and target direction for your CRM in order to align yourself more precisely with your customers?
We support you with our CRM maturity assessment to get a structured picture of it. With our CRM maturity model, we carry out an as-is analysis (positioning) of your CRM together with you. In the next step, you define the desired future CRM target maturity level. A subsequent GAP analysis reveals the gaps between the actual and target CRM maturity levels. Based on this, we derive measures and recommendations for action, per dimension of the CRM maturity model. These are prioritised in a strategic CRM roadmap and thus you receive a clear, structured “roadmap” for the next implementation steps on your journey towards becoming a customer-centric company.
Where does your company stand in relation to the seven maturity dimensions?
CRM & Digital Strategy
Organisation & Innovation Culture
Data Landscape & Smart Data
Reporting & Performance Measurement
Processes & Tools